For this project, we were instructed to create a logo for a fictional skateboard company. We were to choose a theme of mythology. We were then able to choose the colors, target audience, name of the company, etc. I chose to represent the brand with the Nemean Lion, a creature from Greek mythology. When Hercules was punished and sentenced to perform near impossible labors for Eurystheus, his 1st labor was to defeat the Nemean Lion, a ferocious lion with golden fur that acted as a shield and could not be pierced by mortal weapons and claws so sharp that they could cut through any armor. I chose to have the brand represented by the lion, because although skateboarders are often stereotyped and misunderstood, the bashing of the activity just bounces off of them like the arrows just bounced off of the lions shield of fur. Also, the strength that the lion portrays also represents the strength of the product and brand itself.
designing my mind. 